The fast-food epidemic has hurt China. According to a recent survey by marketing firm ACNeilson, 97% of Chinese people eat fast food, and 41% order it at least once a week. In contrast, only 35% of Americans and 11% of Europeans often order it.
Word of mouth
One of the most effective forms of marketing is word of mouth. A woman in a developing nation can spread the word about her favorite brand of Faberge jewelry by telling two friends, who then tell two more. As a result, the world gets around, and the business grows.
Word of mouth is the most effective form of marketing. It is the best way to reach a wider audience and generate sales. Despite this, many entrepreneurs fail to harness the power of word of mouth. To be effective in word-of-mouth marketing, you must know your target audience. You must understand what they are looking for in your product or service.
Word-of-mouth marketing is more effective than traditional marketing because it is more targeted. For example, a Super Bowl commercial may reach millions of viewers but may not be relevant to consumers. On the other hand, people talking about a brand through word-of-mouth are doing it because they think the other person might be interested in it. That’s why people trust recommendations from their friends and family more than they trust a billboard ad.
In developing nations, word-of-mouth is especially powerful. When people hear that a restaurant offers excellent service, they return. This is particularly true in the case of fast food. This is often because of the social power of the people sharing the information.
Research by Nielsen indicates that word-of-mouth is the most effective marketing tool. It accounts for 20 to 50 percent of purchasing decisions, so it is vital to include word-of-mouth into your marketing strategy.
Structural factors
The fast food industry is a significant global industry that generates over $570 billion annually, with the potential to grow at a rate of 4.8% annually. It is estimated that by 2022, the global market will reach $743,859 million. In developing nations, the per capita expenditure on meals outside the home is low, and the frequency of eating out is standard. Yet, this trend is causing a transformation in food consumption patterns.
The price of fast food internationally is significantly higher than that of local cuisine. The cost of a simple snack or full meal can be upwards of five dollars. In the Philippines, the minimum salary is less than two hundred dollars. According to Wikipedia, fast food is “food that is mass-produced with a high priority on speed and service.”
Fast food consumption is increasing in developed and developing nations. It is also growing among adolescents and young adults. This trend is driven by quick preparation, convenience, and affordability. It is essential to monitor the dietary habits of young people, as these are likely to persist for their entire lives.
Motivational factors
The popularity of fast food in the developing world has been attributed to various reasons. Among these factors are affordability, attractive taste, and availability of pocket money. However, this phenomenon also has negative consequences. There are multiple ways to combat these problems. This article will look at a few of them.
The first motivation is the fact that fast food is fast. It is convenient and quick to prepare. This is one of the reasons why it is common in the service class, where families often don’t have time to prepare their meals. Another factor is the convenience of Western fast foods. They are usually available for delivery right to the door. These factors are also perceived as contributing to culinary diversity.
In Asian cultures, Western fast foods also hold symbolic and social value. Young Indian adults see eating at fast food restaurants as an activity that provides a break from their daily routine. Similarly, adults in Malay, Indonesian, and Filipino countries view eating at fast food restaurants as a recreational activity. They also recognize the convenience and variety of Western fast foods.
Fast food consumption has been increasing worldwide and is common among adolescents and young adults. The prevalence of fast food consumption is higher among boys than among girls. In addition, adolescents are more likely to eat fast food if it is readily available and cheap.
Health factors
The increasing fast food consumption in developing nations has raised concerns about its potential impact on public health. Studies have shown that fast food is linked with non-communicable diseases, including obesity. In Jamaica, for example, the 2017 School Health Survey examined the prevalence of fast food among students aged 13 to 17. It found that over half consumed carbonated drinks and fast food at least once a week.
In developing countries, fast food products are often higher in salt, sugar, and fat. The industrialized food industry hopes that consumers will never learn about these practices. But even people who don’t eat fast food may be affected by these practices and may have a higher health risk than they think.
In the developing world, fast food consumption has many negative consequences. It is associated with an increased risk of cardiovascular disease and diabetes. It also increases the risk of cancer and lung disease. The health consequences of this epidemic are significant, and they have to be addressed urgently. More than 35 million people die yearly from non-communicable diseases, most of them in developing nations. Of those, 80 percent are from low and middle-income countries.
In developing countries, fast food is an acceptable and even desirable for some people. In Ghana, for example, more than half of the population lives in urban areas. People have migrated from rural areas in search of jobs and have no time to prepare meals. Fast food is an attractive option for people in these places, as they can choose between eating fast food and cooking.
Consumption of fast food is strongly associated with developing insulin resistance, which increases the risk of type 2 diabetes. In addition, it is related to cardiovascular disease, which results in plaque buildup in arteries, and can result in heart failure. Fast food is also associated with an increased risk of cancer in people. This is especially true for children. Children who consume fast food are more likely to develop type 2 diabetes, high cholesterol, and obesity.
Economic factors
The growing world population has meant that people of all economic classes can increasingly afford the costs associated with fast food and other fast food restaurants. This increase in income has increased revenue for the food industry as a whole. This increases sales for restaurants, distributors, and individual workers.
One of the major causes of this trend is the increasing popularity of western fast food restaurants in China. This growth has led to a rapid increase in the number of western fast-food outlets in China, which has profoundly impacted the Chinese economy. In addition, western-style fast food is increasingly perceived as a luxury in China, which translates into more western customers for the local fast food operators.
Another factor contributing to the emergence of fast food restaurants in developing nations is the growth of the food service industry in middle-income nations. These countries’ development is facilitated by dual-income households, which drives the expansion of convenience food outlets. Local tastes determine which products are sold in these outlets, and multinational companies often own these standardized retail outlets. This trend is influencing global trends in food consumption patterns.
The factors that determine the choice of a fast-food joint differ in different countries. For example, a study in Ghana found that customers choose fast food restaurants based on price, taste, and location. Their study used a quantitative approach and surveyed customers of fast-food outlets in the Cape Coast metropolis. In addition, they conducted convenience sampling at the popular fast-food establishments in the city.
